How to Check Keyword Rankings in Google Analytics

By | April 26, 2023

Are you curious about how your website’s keywords are performing on Google? Do you want to know if your SEO efforts are paying off? The answer lies in Google Analytics. With this powerful tool, you can easily check your keyword rankings and gain valuable insights into how people find your website. In this blog post, we’ll show you step-by-step instructions on how to check keyword rankings in Google Analytics, what to look for when analyzing the data, and how to optimize your rankings for even better results. Let’s dive in!

Table of Contents


What is Google Analytics?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into user behavior, demographics, and more. By using this tool, you can gain a better understanding of how people find your site, what they do when they get there, and which pages are the most popular.

One of the key benefits of Google Analytics is its ability to track keyword rankings. This means you can see where your website ranks in search engine results pages (SERPs) for specific keywords or phrases. By monitoring these rankings over time, you can determine whether your SEO efforts are paying off and make adjustments as needed to improve them.

Google Analytics also offers several other features that help you optimize your website’s performance. For example, you can use it to analyze bounce rates (the percentage of visitors who leave after viewing only one page), set up conversion tracking (to measure specific actions taken on your site), and create custom reports tailored to your needs.

Google Analytics is an essential tool for any business with an online presence. Whether you’re looking to boost organic traffic or increase conversions, this powerful platform has everything you need to achieve your goals.

What to Look for When Checking Keyword Rankings in Google Analytics

When checking keyword rankings in Google Analytics, it’s important to look beyond just the ranking number. Here are some key things to consider:

First, pay attention to which pages on your site are ranking for each keyword. This can give you insight into what content is resonating with your audience and where there may be opportunities for optimization.

Next, take a look at the search volume for each keyword. Even if you’re ranking well for a particular term, if no one is searching for that term it may not be worth putting too much effort into optimizing around it.

You should also consider the competition level of each keyword. If you’re ranking well but facing stiff competition, it may be difficult to maintain your position over time.

Keep an eye on trends in your rankings over time. Are certain keywords consistently rising or falling? Understanding these patterns can help you make smarter decisions about how to allocate resources toward SEO efforts going forward.


How to Check Your Google Analytics Keyword Rankings

If you’re looking for a way to check your keyword rankings in Google Analytics, the process is actually quite straightforward. Here’s what you need to do:

1. Log into your Google Analytics account and navigate to the “Acquisition” tab.

2. Click on “Search Console” and then select “Queries.”

3. You should now see a list of keywords that people have used to find your website through organic search.

4. To see where each keyword ranks, simply click on it and view the associated data.

5. You can also use other tools like SEMrush or Ahrefs which provide comprehensive keyword ranking data.

Remember, tracking your keyword rankings is just one aspect of monitoring your SEO performance – it’s important to analyze trends over time as well as compare against competitors’ rankings for optimal results. With regular tracking and analysis, you’ll be able to make informed decisions about how best to optimize your content strategy for improved ranking positions in the SERPs!

How to Analyze Your Rankings

After checking your keyword rankings on Google Analytics, the next step is to analyze them. Analyzing your rankings can provide you with valuable insights and help you make informed decisions about your SEO strategy.

Firstly, take note of any significant changes in ranking positions for specific keywords over a period of time. This can give an indication of which keywords are performing well and which ones need improvement.

Secondly, look at the pages that are receiving traffic from these keywords. Assess whether they are optimized for those keywords or not. If not, consider optimizing those pages to improve their performance.

Thirdly, identify the landing pages that have high bounce rates despite having good rankings for specific keywords. This may be an indication that the page content does not match user intent or expectations.
Check Keyword Rankings in Google AnalyticsUse Google Search Console data to see how often your website appears in search results and how many clicks it receives for specific queries. This information will allow you to tailor your efforts towards improving visibility in areas where opportunities exist.

By analyzing these factors regularly, you’ll gain deeper insights into what’s working and what needs improvement in terms of keyword optimization strategies across different pages on your website.

How to Optimize Your Rankings

When it comes to optimizing your keyword rankings in Google Analytics, there are a few key strategies that you can employ.

Firstly, make sure that you’re targeting the right keywords for each of your pages. Research the phrases that users are searching for when looking for content similar to yours and try to incorporate those into your page titles, headings and meta descriptions.

Next, ensure that your website is fully optimized for search engines. This includes ensuring fast loading times, using descriptive alt tags on images and having a clear site structure with well-organized pages.

Another strategy is link building – try to get other reputable websites within your industry or niche linking back to your site as this can greatly improve its authority in the eyes of search engines.

Regularly monitoring and analyzing analytics data will allow you to identify any areas where improvements can be made. Continually tweaking and refining these strategies will help boost your keyword rankings over time.


To sum up, checking your keyword rankings in Google Analytics is an essential part of any SEO strategy. By regularly analyzing how your keywords are performing, you can quickly identify what’s working and what needs improvement.

Remember to focus on relevant metrics such as organic traffic and conversion rates when assessing the success of your keyword targeting efforts. By following best practices for optimizing your content around high-performing keywords, you’ll be well on your way to improving your search engine visibility over time.

In short, keeping track of where you stand in terms of keyword rankings is a crucial step towards achieving long-term online success. Make sure to check back frequently and adjust accordingly based on the insights provided by Google Analytics. With patience and persistence, you’ll get there – one ranking at a time!


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