How to do Keyword Research for Youtube

By | April 26, 2023

If you’re a YouTuber, then you know that one of the keys to success on this platform is having your videos show up in search results. And to achieve that, you need to do proper keyword research for YouTube. But with so many video content creators out there, finding the right keywords can be overwhelming and time-consuming. That’s why we’ve put together this guide on how to do keyword research for YouTube, complete with tips and tools to help optimize your videos and increase their discoverability! So let’s get started!

There are a few different ways to do keyword research for YouTube: using Google AdWords Keyword Planner, using Google Trends, or using a tool like SEMrush. Each has its own strengths and weaknesses, so it’s important to choose the method that works best for your specific needs.

Google AdWords Keyword Planner is great for finding long-tail keywords (keywords that are not the first or the tenth word in a search query) that are related to your topic but aren’t necessarily being used as keywords by other video creators. You can also use Google AdWords Keyword Planner to find new keywords for existing videos, or to find related keywords for new videos that you’re planning to launch.

Google Trends is a great way to see how popular particular keywords are over time. You can use it to see whether certain keywords are becoming more or less popular, and to figure out which keywords are associated with specific interest groups (such as tech-savvy millennials, parents, etc.).

SEMrush is a tool that helps you find competitive keywords, analyze your competition’s videos, and find related keywords for your videos. SEMrush also offers tools to help you track your video’s organic traffic and SERPS (search engine results pages), and to measure the performance of your videos on YouTube.

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Best Tools for keyword research

Keyword research is the foundation of any successful YouTube video. It helps you understand what your audience is searching for and allows you to optimize your content accordingly. However, conducting thorough keyword research can be quite challenging without the right tools. Here are some of the best keyword research tools that will help you get started:

First on our list is Google Keyword Planner, a free tool that provides insights into search volume and competition levels for specific keywords.

Another great tool is Ahrefs Keywords Explorer, which offers comprehensive data on keyword difficulty, search volume, and click-through rates.

If you’re looking for something more budget-friendly or beginner-friendly, then Ubersuggest might just be what you need! This tool provides valuable metrics such as CPC (cost per click) and SEO difficulty scores.

TubeBuddy’s Keyword Explorer feature helps YouTubers analyze how well their videos are ranking against competitors’ videos while also suggesting relevant long-tail keywords to target.

These tools are essential in finding high-volume keywords with low competition that will help boost your rankings on YouTube. Consider using them alongside other optimization techniques to improve your channel’s discoverability!

How to do keyword research for youtube

Keyword research is an essential aspect of any YouTube marketing strategy. To get your videos in front of the right audience, you need to use keywords that people are searching for. Here’s how to do keyword research for youtube.

Firstly, start by brainstorming a list of topics related to your niche or industry. Use tools like Google Trends and YouTube autocomplete suggestions to generate ideas based on popular search queries.

Once you have a list of potential topics, it’s time to dive deeper into keyword research using specialized tools such as Keyword Tool and TubeBuddy. These tools provide insights into the volume, competition level, and relevancy of specific keywords.

When analyzing potential keywords, focus on long-tail keywords with low competition levels but high search volume. Long-tail keywords are phrases that contain three or more words and tend to be more specific than broad terms.

Don’t forget about optimizing other elements of your video for search engines including titles, descriptions, tags, and closed captions. By following these steps and putting in consistent effort towards keyword research optimization over time will lead to increased visibility in the crowded YouTube space!


How to find long-tail keywords for youtube

Long-tail keywords are the key to success for any YouTube content creator. These are phrases that contain three or more words and are highly specific, making them less competitive than broad terms. Here’s how you can find long-tail keywords for your YouTube channel.

Firstly, start with brainstorming topics related to your niche. Once you have a list of potential video ideas, use keyword research tools such as Google Keyword Planner or TubeBuddy to discover relevant long-tail keywords.

Additionally, analyze the search terms used by viewers in the comment section of similar videos in your niche. This is an excellent way to get insights into what people want and need from your videos.

Another helpful tip is utilizing Google Autocomplete when searching for keywords on YouTube’s search bar. The suggested phrases provide valuable information about what people commonly search for related to your topic.
Keyword Research for YoutubeMake sure to incorporate these long-tail keywords naturally throughout your video titles, descriptions and tags while avoiding overstuffing them as it may negatively affect its ranking on search engines.

By incorporating these tips into your keyword research strategy, you’ll be able to maximize visibility and reach a wider audience through targeted long-tail phrases unique to each video post!

Tips for optimizing your videos for search engines

Optimizing your videos for search engines is a crucial step in ensuring that your content gets discovered by the right audience. Here are some tips to help you improve the visibility of your video:

Firstly, conduct keyword research to identify relevant keywords and phrases that people use when searching for content similar to yours. Use those keywords in the title, description, tags, and even within the video itself.

Secondly, create high-quality content that adds value to viewers. The longer people watch your videos or engage with them through likes and comments; it helps increase their visibility on search engine results pages (SERPs).

Thirdly, optimize video thumbnails as they can influence click-through rates on SERPs. Ensure they’re clear and visually appealing while also being descriptive.

Promote your video across different platforms such as social media channels or forums where it’s likely to be appreciated by an interested audience.

By following these tips consistently over time will help move up the ranking ladder on Google’s Search Engine Results Pages (SERPs)


Conducting proper keyword research for your YouTube channel is crucial if you want to increase visibility and ultimately grow your audience. By using the right tools and techniques, you can uncover valuable long-tail keywords that will help optimize your videos for better search engine rankings.

Remember to focus on providing high-quality content that resonates with your target audience while also incorporating relevant keywords naturally. This approach will not only improve the discoverability of your videos but also ensure that viewers engage with your content and keep coming back for more.

So go ahead and put these tips into practice today – happy keyword researching!

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