How to Find Organic Search Terms in Google Analytics

By | April 26, 2023

Organic Search Terms in Google Analytics, are you struggling to find the right organic search terms for your website? Do you feel puzzled about how to decipher the data generated by Google Analytics? If yes, then worry not! In this blog post, we will guide you through the process of finding organic search terms using Google Analytics. With a little help from this powerful tool, you can unlock insights into what keywords bring traffic to your site and optimize your content accordingly. So buckle up and get ready to dive into the world of SEO with Google Analytics!

Table of Contents


What is Google Analytics?

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It allows you to measure the effectiveness of your online marketing campaigns, gain insights into user behavior, and improve your website’s performance.

To get started with Google Analytics, you first need to set up an account and add a tracking code to your website. This code collects data on every visitor who lands on your site, including their location, device type, referral source, and more.

Once you have collected enough data through Google Analytics, you can use it to generate detailed reports that provide valuable information about how visitors interact with your site. For example, you can see which pages are most popular among users or identify common exit points where people tend to leave your site.

Google Analytics is an essential tool for any business looking to optimize its digital presence. With its powerful data analysis capabilities and easy-to-use interface, it provides valuable insights that help businesses make informed decisions about their online strategy.

What are Organic Search Terms?

Organic search terms refer to the keywords or phrases that users enter into a search engine’s query box and then get directed towards your website. These are different from paid search terms, which come from ads you pay for.

When someone uses organic search terms to find your site, it means that they have discovered it naturally without any direct advertising. Instead of paying for traffic through ads, organic traffic is earned by optimizing your website content using SEO practices.

Organic search terms can be found in Google Analytics under the “Acquisition” tab where you can see how many visitors came to your site via organic searches and what specific keywords were used. By analyzing these keywords, businesses can learn about their audience’s interests and preferences as well as measure the effectiveness of their SEO strategies.

Understanding organic search terms is crucial for businesses looking to improve their online presence and attract more relevant traffic to their websites. It allows them to optimize their content based on popular keyword trends and target potential customers more effectively.


How to Find Organic Search Terms in Google Analytics

Organic search terms are the keywords that people use to find your website through search engines like Google. Finding these organic search terms can help you optimize your website for better SEO and attract more traffic. Luckily, Google Analytics provides an easy way to track these keywords.

To find organic search terms in Google Analytics, go to the “Acquisition” tab and click on “Overview”. From there, select “Organic Search” as your primary dimension. This will show you a list of all the organic keywords that users have searched for to find your site.

You can also dig deeper into specific pages by going to the “Behavior” tab and selecting “Site Content”, then choosing your desired page or post. Next, add a secondary dimension of “Source/Medium” and filter by “organic”.
Organic Search Terms in Google AnalyticsIf you cannot find any organic search terms in Google Analytics, it may be because you have not set up tracking correctly or because there simply isn’t enough data yet. In this case, make sure that you have linked Google Analytics with your website and wait for more data to accumulate.

By understanding what organic search terms bring visitors to your site, you can optimize your content strategy accordingly and improve overall SEO performance.

What to Do if You Cannot Find an Organic Term

It can be frustrating when you cannot find any organic search terms in your Google Analytics. However, there are a few things you can do to troubleshoot the issue.

First, make sure that your website has been properly indexed by search engines. If it hasn’t, then no organic search terms will show up in your analytics. You can check this by typing “” into Google’s search bar and seeing if any pages from your site come up.

If your site has been properly indexed and you still cannot find organic search terms in your analytics, it may be because your traffic is coming from sources other than search engines. It’s possible that social media or referral links are driving most of your traffic instead.

In this case, try looking at the “Acquisition” section of Google Analytics to see where all of your traffic is coming from. This information can help you adjust your marketing strategy accordingly and focus on building more diverse sources of traffic for your website.

While not being able to find organic search terms in Google Analytics can be frustrating, there are always ways to troubleshoot the issue and gain valuable insights into how people are finding and interacting with your website.


Knowing how to find organic search terms in Google Analytics is essential for any website owner or marketer. By understanding what keywords your audience searches for and where they come from, you can optimize your content to better meet their needs and improve your overall SEO ranking.

Remember to regularly check your organic search term data in Google Analytics and analyze it for trends and patterns. This will help you stay ahead of the competition and ensure that your website continues to attract high-quality traffic over time.

Always keep in mind that finding the right organic search terms is just one piece of the SEO puzzle. Be sure to also focus on creating high-quality content, building authoritative backlinks, and optimizing other technical aspects of your site such as page speed and mobile-friendliness.

With a solid understanding of Google Analytics and a commitment to ongoing optimization efforts, you can take your website’s SEO performance to new heights!


How to Increase Speed of WordPress Site


Leave a Reply

Your email address will not be published. Required fields are marked *